What is Advertising?

What is Advertising? This is a blog which shows the examples of great advertisement and marketing techniques. In hope to inspire all the advertisers out there to build great ads.

"Knowing where the healing is" - Deutsche Akademie für Akupunktur Ad Campaign

"To help people find out where to find a cure, McCann Berlin leads them to the online service of the German Academy for Acupuncture / DAA e.V. Loosely inspired by Google maps, McCann developed a print campaign showing maps of body parts featuring a number of points to be stimulated in acupuncture to get rid of internal disturbances."

Advertising Agency: McCann Berlin, Germany
Chief Creative Officer: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Director: João Paulo Ribeiro
Copywriters: Felipe Cavalcante, Mathias Bünte, Christian Netter
Illustrator: João Paulo Ribeiro

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